Karachi: BBC World Service has announced the upcoming launch of the first ever BBC Urdu TV programme, Sairbeen, which will be broadcast from Monday 11 February on Express News channel in Pakistan.
The new BBC TV programme builds on the longstanding success of the flagship daily BBC Urdu radio programme brand, Sairbeen, which is a household name in Pakistan. The launch of the new TV programme with the same name further strengthens the BBC’s offer to the region and commitment to audiences in Pakistan.
Sairbeen will showcase BBC Urdu talent and regularly feature well-known BBC Urdu journalists, as well as harness the regional knowledge of the BBC Urdu correspondents working in Pakistan and across the world. Working closely with Express News TV, BBC Urdu will share this journalistic expertise whilst also benefiting from Express News’ broadcast and newsgathering operations.
BBC Urdu, which has been broadcasting to the region since 1940, is a news and information service providing audio, video, text and graphic content across a number of platforms including MW, FM, mobile handheld devices and online via bbcurdu.com.
Express News has major outreach among urban and rural audiences. It is part of one of Pakistan’s leading media groups which owns a number of TV channels and newspapers in Urdu, English and Sindhi, as well as online news services.
Thanks to the cooperation between the BBC and Express News, television audiences in Pakistan will now benefit from the BBC’s impartial, trustworthy and independent news and analysis.
